THE DIGITAL
MANAGEMENT ROOM
FROM THE FUTURE
Digital consultancy TBMOM is a service based on 18 years of digital expertise using systems thinking and Network Science with AI GPT3 to find solutions for digital problem-solving for entrepreneurs. This service aims to find what fields could answer a particular problem and where it backfires.
When small and medium entrepreneurs interact with isolated services made by external digital companies, they assume that the benefits of the services in isolation are transmitted to the business in reverse.
Suppose you want to make a website for your company or to choose a digital marketing service like SEO optimization.
The first step you want to do is to ask other persons or specialists witch work in digital fields for an offer or an opinion.
For example, in choosing your website's technology, you will ask a company that makes websites for a portfolio and an offer.
This implies that the company will validate how development should be made because they are specialists.
However, even though this may look natural, this type of logic has an enormous bias, leading to 99 percent of entrepreneurs' problems.
SYSTEMS THINKING & BUSINESS
A system (car) results from the interconnections between parts, not the sum.
Suppose you want to build a new car with the principle that you choose the best parts in the market from other automobiles: the engine from a Ferrari, the gearbox from a BMW, and the touch screen of a Mercedes, and you bring them in the garage to assemble them.
The clear and observable answer is that the parts will never fit.
This observation is precise when interacting with material things in engineering or real life; however, because of the illusory nature of digital fields, the fact that things do not fit in this way is hard to spot.
A new car is created by defining a whole with all the pieces and making modifications to pieces to fit the real needs of the whole.
This is how big companies operate. They create digital fields to fit their real business need.
However, small and medium entrepreneurs operate with the logic in reverse. They search for specialists or services made by somebody else to solve a specific problem without adjusting the procedures to fit with their business.
DIGITAL SERVICES IN ISOLATION ARE LIKE PARTS MADE FROM OTHER CARS.
The assumption that you will obtain the best result for your business by choosing the best services on the market made by somebody else is the root cause of modern entrepreneurial problems.
This problem happens in small and medium entrepreneurs' environments because most of the standards for digital services are developed by big companies based on their required internal departments and procedures to fit their needs, which entrepreneurs and digitally isolated services copy in reverse as standard.
When the services are pulled out as a fixed field with boundaries from the big companies, they lose their whole function.
To have the best fit for your services, it is required to define a new whole and modify the services to connect.
Because of the isolated status of scattered digital services, a specific problem is found in as many fields as you can see simultaneously, not in 1 field in isolation.
Each service's performance in isolation impacts other parts of your business negatively.
Parameters with the same values create different type of effects in businesses.
WHAT IS TBMOM CONSULTANCY ?
TBMOM represents the modern entrepreneurial business as a system for digital problem solving, a whole resulting from the interconnection of technology, business, marketing online, and management fields, not their sum. This service is an alternative to coaching.
In reality, all the digital fields below or services listed as examples have no boundaries in problem-solving. The discourse regarding the fields could be extended infinitely and searched for patterns of interconnections using TNA with AI GPT3 and text network analysis.
TECHNICAL T
Some domains of activity (services) involve in developing a website, an online store, or an online application. Most of this services are included in online SAAS or CMS platforms. This field could be extende infinitley.
✔ WEB / PRINT GRAPHICS
✔ WEB DESIGN
✔ SERVERS
✔ FRONT END DEVELOPEMENT
✔ BACK END DEVELOPEMENT
BUSINESS B
A business's essential elements are influenced by the planification and execution of digital elements. There is no real separation in real life between online and offline elements. Some examples above:
✔ ONE-TIME COSTS
✔ RECURRING COSTS
✔ HUMAN RESOURCE INTERACTIONS
✔ CASHFLOW IMPACT
✔ BUSINESS PARTICULAR FEATURES
MARKETING M
ONLINE O
Marketing Online domains used for promoting a busines.
✔ SOCIAL MEDIA MARKETING
✔ CONTENT MARKETING
✔ SEO OPTIMIZATION
✔ PPC ADVERTISING
✔ VIDEO MARKETING
✔ BRANDING
✔ PHYSICAL MARKETING
✔ EMAIL MARKETING
MANAGEMENT M
The linear management procedures methodologies, kpis or process required. This elemets represents the project management, not the whole management.
✔ MARKETING KPIS
✔ BUSINESS KPIS
✔ PROJECT MANAGEMENT METHODOLOGIES (AGILE, ETC)
✔ BUSINESS MODELS
✔ DIGITAL SECURITY
✔ GDPR
✔ AUTOMATIONS
✔ PROCESSES
✔ UI / UX
EXAMPLE OPTIMIZATION SEO VS OPTIMIZATION SEO TBMOM
The digital services of optimization SEO for entrepreneurs are made by giving the optimizers SEO the management to change everything to fit the optimization field to perform.
This is like building a car with no blueprint and modifying it after one piece.
To make matters worse, optimization SEO is a nonlinear field because it has no clear boundary and shape. According to systems thinking theory, you cannot have a specialist in nonlinear fields because there is no natural way to track the expertise and the fact that experience is replicable from one project to another.
Because the fields are interconnected, Optimization SEO fields require contractions and modification in other fields to perform as an isolated field. For example, web design, content marketing, servers, techniques for loading speed, images, etc., are required. At the same time, when a modification for optimization SEO benefits it's made, other parts of your business cannot perform because they were altered in this process.
Optimization SEO has priority over technical fields in small and medium projects like WordPress platforms; however, this is different in corporate projects with complex technical teams and data because SEO requirements are hard to implement, and technical costs are way more significant than the assumption and benefit of the field.
The ROI and parameters of optimization SEO are made by reporting everything to optimization SEO as a standalone field, excluding the costs of modification of other fields, which is not beneficial for the entrepreneurial business.
SEO OPTIMIZATION TBMOM means that the strategy of SEO starts from the process of the whole TBMOM systemic business in reverse, not from the optimization SEO isolated field to the business.
After this step, the optimization SEO field is brought to help your business with organic traffic.
WHAT ARE THE IMPLICATIONS OF INTERACTING WITH DIGITAL SERVICES WITH NO SYSTEMS THINKING ?
The first implication is that you cannot identify where a problem originated. Because some fields perform in isolation, they make, in most cases, the worst performance of the whole, which is hard to understand without this theory.
There is no other way of seeing the big picture and the relations between parts, which is fundamental for entrepreneurs.
The second implication is the wrong identification of a problem and searching for the solution for a field or specialist without the understanding that the solutions are found in multiple fields simultaneously with no borders between fields.
The third problem is that you are using the same parameters for performance imposed by the isolated fields. When sales increase, it creates dependencies over external elements, the witch becomes unsustainable.
DIGITAL CONSULTANCY ASSISTED BY NETWORK SCIENCE TNA AI GPT-3 WITH INSTANT CONNECTIONS TO INFORMATION FOR BUILDING
NARRATIVES
With an instant connection to scientific databases, the Google search engine, docs, pdfs, and books, I can automatically add a topic for discussion and search for connections in multiple fields.
In this type of consultancy, a problem is a unique untransferable formed from parts found in multiple fields simultaneously, with no border between the fields.
2 hr
400 de euro